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Life[edit | hide all | hide | edit source]
Work[edit | hide | edit source]
Borg has 20 years of experience making software. Up until 2009 mainly in Flash and the web, and after working with the Louvre and the Guggenheim projects in Abu Dhabi 2009 focus shifted toward live events, museums and physical installations.
Since then, his focus has been on large scale touch displays and projectors, and incorporating brainwave readers, motion trackers and other physical sensors to generate audio and visuals. He primarily writes software in openFrameworks (C++) and Objective C.
Projects[edit | hide | edit source]
The photography app VectorSnap was released in 2013 on the Apple app store. It allowed users to convert photos to vector images and apply vector filters commonly found in Desktop software such as Illustrator and Inkscape. It featured innovative ways of applying colors to artwork using palettes from famous painters such as Rothko and Van Gogh.
Borg has collaborated in multiple projects with Local Projects, an experience design and strategy firm for museums, brands and public spaces based in New York, NY. - Projects include:
Timescape , at the National September 11 Memorial & Museum in New York City, a contemplative installation, projected on an wall behind the last column at the the museum. The installation uses an algorithm to sort through millions of news articles to find story-lines related to 9/11 and ties them together into timelines. These stories elucidate the often overlooked ongoing consequences of the event on our world today. The piece is drawing on 3M news articles from a range of sources such as The New York Times, The Associated Press, The Washington Post, and extracts event timelines, connecting often apparently disparate events.
Borg provided creative direction and technical development for XQ Superschool, a project launched by Laurene Powell Jobs to find new models for education that address the requirements of the 21st century, raising awareness and debate. The idea consisted of a tailor-made video recording booth made to collect 2 minutes of ideas on a given educational topic. The booth traveled across America, raising awareness about the XQ project and listening to local voices.
In October 2016, ARoS Aarhus Kunstmuseum in Aarhus, Denmark unveiled ARoS Public. Part of the innovative approach was The Art of Commentary which records conversations between two visitors, revealing individual connections to works of art. Each pair chooses an artwork and is presented with a question to provoke humor, conversation, and personal anecdotes. Their comments are recorded while natural language processing pulls out keywords from their discussion. Borg created the installation through with the visitors become the artwork.
Music[edit | hide | edit source]
Borg’s primary instrument is guitar which he has studied at Fundación Cristina Heeren in Seville, Spain. In 2010, Borg composed and recorded Niebla Nocturna , his flamenco album debut in Granada, Spain.
His compositional work has since focused on developing algorithmic and generative systems for creating music. In 2014 he presented "Symphony of Diplomacy” at the Humanicy event at the United Nations Headquarters in New York City, showing how facial expressions can be used to generate music. Borg is currently working on a new album and developing a software for assisted musical composition based on his music theory add-on ofxMusicTheory.
Awards[edit | hide | edit source]
Silver Prize UX Awards 2017 - ARoS Art Museum
Cannes Lion Awards 2015 - Creative Data Use: 9/11 Timescape "The 9/11 Memorial Museum took gold for its powerful and diverse use of data, which is built into displays that convey the tragic scope of the terror attacks on Sept. 11, 2001. For example, a data visualization of news coverage of the attacks shows how they have had long-running repercussions that continue to shape world events today.”
April 2015 American Alliance of Museums: 9/11 Timescape Timescape is a contemplative installation projected on an wall behind the last column at the 9/11 Memorial Museum. It uses an algorithm to sort through millions of news articles to find storylines related to Sept. 11 and ties them together into timelines. These stories elucidates the often overlooked ongoing consequences of the event on our world today. 
Merit Award 2015 SEGD: Cooper Hewitt Smithsonian Design Museum Jury Comments: “The collection comes alive through interactions that are serendipitous, gestural and simple. The oversized pen brings forth the memory of child-like creativity and transforms the guest into an artist with a tool. A simple yet powerful strategy that is often overlooked in the age of touch screens.” “A great range of interactive opportunities that connect visitors to a vast collection in a way that I think would really resonate. The tools employed are very intuitive and provide active participation and insight into the design process. Playful, instructional, and engaging. Well done!” 
Gold 2015 - The One Club 2015 - Responsive Environments: Cooper Hewitt Smithsonian Design Museum
PALME Middle East Awards 2010 - The Saadiyat Story "Saadiyat Story" is a 3,000 sq meter exhibition center built to market the development on Saadiyat Island in Abu Dhabi. The exhibition is a fully interactive experience that showcases the vision for Saadiyat Island, including the Louvre and the Guggenheim Abu Dhabi Museum. PALME Middle East Awards is the region’s only awards program for the AV, audio technology and entertainment industry. 
References[edit | hide | edit source]
- Designers of National 9/11 Memorial Museum Focus on Visitors, Wall Street Journal Online. May 14, 2014. Retrieved 2017-11-09.
- Timescape Exhibit Reads the News Since 9/11, Wall Street Journal Online. May 14, 2014. Retrieved 2017-11-09.
- An Algorithm is a Curator at the 9/11 Museum, Npr.com. May 14, 2014. Retrieved 2017-11-09.
- The Near Impossible Chalenge of Designing the 9/11 Museum, Wired.com. May 14, 2014. Retrieved 2017-11-09.
- The Algorithms at the Heart of the New September 11 Memorial Museum, Gizmodo.com. May 14, 2014. Retrieved 2017-11-09.
- XQ Superschool
- XQ Superschool - USA Today
- ARoS Eksperimenterer Med Vores Blik På Kunst, Politiken.dk. October 26, 2016. Retrieved 2017-11-09.
- ARoS Public, Youtube.com. January 13, 2017.
- ARoS Public
- Art is Social, Localproject.net.
- Fundación Cristina Heeren de Arte Flamenco
- Niebla Nocturna
- Symphony of Diplomacy
- Silver Prize UX Awards 2017 - ARoS Art Museum
- Cannes Lion Award 2015 - Creative Data Use: 9/11 Timescape
- 2015 Muse Award Gold: Cooper Hewitt Smithsonian Design Museum
- Apr 2015 American Alliance of Museums: 9/11 Timescape
- Merit Award 2015 SEGD: Cooper Hewitt Smithsonian Design Museum
- Redesigning Museum Experience at Cooper Hewitt
- Local Projects and Cooper Hewitt Smithsonian Design Museum
- PALME Middle East Awards 2010 - The Saadiyat Story