Andrew P. Gertler
Gertler in 2010
|Employer||Andrew Gertler Artists, LLC|
|Known for||Manager of Shawn Mendes, Rockie Fresh|
Andrew Paul Gertler (born November 8, 1988) is an American talent manager who began his career at Warner Music Group and is the manager to Island Records recording artist Shawn Mendes, as well as Rick Ross's Maybach Music Group / Atlantic Records recording artist Rockie Fresh. Gertler is most known for leading the campaigns behind the success of Shawn Mendes' debut RIAA Certified Gold single Life Of The Party and Billboard 200 chart-topping album Handwritten.
Early career[edit | hide all | hide | edit source]
At the age of 19, Gertler began his career in music as an intern at Atlantic Records. He then went on to work in work in Warner Music Group's direct-to-consumer division Artist Arena while also managing hip-hop artist Rockie Fresh. In 2012, Gertler signed Rockie Fresh to Rick Ross's Maybach Music Group / Atlantic Records imprint.
Shawn Mendes[edit | hide | edit source]
In 2014, Gertler discovered Shawn Mendes online and subsequently became his manager after flying him out to New York to record & meet with Island Records. With Shawn Mendes & Rockie Fresh as clients, he started the management company AG Artists (Andrew Gertler Artists, LLC). Later that year, Gertler lead the campaign for Mendes' debut single "Life Of The Party", which sold over 148,000 copies in its first week and has since been certified Gold by the RIAA. The single made Mendes the youngest ever artist to break into the Billboard Hot 100's Top 25 with a debut single. Gertler also developed the marketing campaign behind the Billboard 200 chart-topping debut for Shawn's first studio album Handwritten in April 2015, making Mendes, at the age of 16, the youngest artist to do so since Justin Bieber released his album My World 2.0 in 2010. In April 2015, Gertler secured a publishing deal for Mendes with Universal Music Publishing Group.